How much can you make on a blog post? Blogging has become one of the most popular hobbies, side gigs, and online businesses millennials are taking on in droves.
It’s not hard to see why so many people are falling in love with blogging — it’s something you can do from just about anywhere, and you don’t need to have any specialized skills or training to do it.
As long as you have an interesting topic you’re passionate about; blog writing is a great opportunity for you to make money from home.
And with the growing popularity of blogs as a medium for sharing your voice and selling your ideas, there has never been a better time to get started on this side hustle or new career venture.
How much can you make on a blog?
Writers who blog for businesses full-time make an average of between $40,000 and $80,000 per year in the United States. Those who write for other blogs, whether freelancers or employees, make between $0.10 and $1 per word, with no experience.
5 Strategies To Monetize Your Blog
1. Affiliate marketing
Some of the most popular and high-earning bloggers make most of their money through affiliate marketing.
This is a type of performance-based marketing, where a publisher gets paid for creating sales. As an affiliate marketer, you create a unique link with an identifying code.
You automatically get a commission when someone clicks on your special link to a merchant’s website and makes a purchase.
You can promote almost any online product or service through affiliate marketing, including digital products like e-books, courses, and software. Physical products like clothing, travel gear, and fitness equipment are also popular affiliate marketing products.
2. Market your freelance writing skills
If you have any skills in writing for other companies and websites, you can monetize that work by offering to write content for people who need it.
Many companies will hire you to write for them if their existing staff is too busy or their writers don’t have the knowledge or expertise in your subject area.
There are tons of websites where you can find writing jobs, including Upwork, iFreelance, and Fiverr.
For your first jobs, aim for ones that pay $10 or $15 per article (or more if you’re an expert).
You can build up your reputation and experience as a freelance writer as you go and build up your portfolio of published works.
3. Offer sponsored content opportunities to others
If you’re not a writer, but you do have some expertise in a specific topic, you can offer to create sponsored posts for companies that want to promote their products through your blog.
For example, if you’re a yoga instructor, you could offer to create and publish a sponsored post for a yoga mat company or for brands that sell yoga apparel and accessories.
You can find companies looking for sponsored content on sites like Entrepreneur and LinkedIn.
You can also contact companies directly and let them know you’re interested in creating sponsored posts on your blog.
4. Include information about your product or services
If you’re monetizing your blog by selling a product or service, you’re not going to be able to conceal that fact.
However, you can still make it work for you, provided you’re genuine and authentic in your approach.
Better yet, you can use your blog as a platform to build hype around your upcoming product launch and use it to share valuable information, advice, and tips with your readers.
When you launch your product, you can use your blog to talk about all the behind-the-scenes action, including how your product came to be and how it can benefit your customers.
5. Provide coaching services
If you have expertise and experience in a certain area, you can monetize your blog by offering coaching services.
You could create blog posts where you share your tips and tricks for certain topics, with the option of offering one-on-one coaching sessions as an upsell.
One example is Ramit Sethi of I ‘Will Teach You to be Rich’, who has created a large following and built a successful blog and coaching business from scratch.
You could also consider partnering with other experts in your niche and create a coaching program where each of you focuses on a specific topic or problem area.
Why Isn’t My Blog Not Making Any Money?
Did you know that there are more than 600 million online blogs? And that number is growing every day.
With so much competition, getting your blog noticed and monetized can feel like a struggle. Here are some reasons why your blog isn’t making any money.
1. You went for money too early.
Before potential customers consider pulling out their credit cards, they need to be convinced that you’re an expert with something to offer.
Create clever, original, click-worthy content to accompany your products that establishes your voice and establishes you as a trusted expert.
When the first thing visitors see on your website is a large adds for your product, this can be a turnoff.
2. Your target audience is too broad.
You need to have the exact niche you will be writing about. If you don’t have a specific niche, you won’t be able to build a solid following of readers.
The key to building a successful blog is to identify who you’re writing for and then to write for them.
People are not going to stumble across your blog in a random Google search and decide that they want to read your articles.
They’re going to find you because they were interested in a specific topic, and they found your blog while searching for related information.
3. Nothing is for sale
You’ve got to have something for sale. It doesn’t have to be a physical product — although many blogs do sell e-books or other digital products.
Bloggers who sell their products will always make more money than bloggers who don’t. If there isn’t, then why are you blogging?
There has to be a real purpose behind your blog. You need to decide what you want to accomplish with your blog.
Once you do that, you’ll know how to get there. Your purpose will help you create a business plan, an outline for your articles, and a path toward monetization.
4. Your blog is not getting enough traffic.
This is where many people go wrong. They think that if they just start writing, the readers will come. But that’s not how it works.
You must actively seek out your target audience and make them aware of your blog. You have to let them know that you exist, and you have to let them know why they should read what you have to say.
Why do you want to start a blog? What are you hoping to accomplish with your blog? What do you want your readers to gain from your blog?
These are the types of questions that you need to be asking yourself. Once you know what you want to achieve with your blog, the rest will follow.
5. Your content is not engaging.
What are you trying to say? Your blog posts should have a clear and direct purpose. They should be interesting, engaging, and worth your audience’s time.
If someone stumbles across your blog, but your posts are boring or uninformative, they will not stay long. They need to have a specific message spelled out in simple, clear language.
6. You gave up too soon.
Blogging is not an easy side business or side gig to start. It takes time, effort, and patience. You can’t expect immediate results and money to flow into your account overnight.
It takes time to build a following, grow an audience, find your voice and discover your niche. If you give up too soon, you’re throwing away all the hard work you put into starting your blog.
You’re quitting before you’ve even really gotten started. Keep at it, and remember to have patience with the process. You’ll get there. You just have to keep moving towards your goal and not get discouraged.
How much can you make on a blog? Blogging is a great way to make a side hustle or some extra cash. It’s also a wonderful way to share your voice and ideas with the world.
But you’ve got to put in the time, effort, and patience if you want to succeed. Your blog has to have a specific niche and a clear purpose, and it has to have something for sale.
It also has to have engaging content that’s easy to read and understand. If you follow these tips, you’ll be well on making money blogging.